Step 2: Marketing
Shortly after deciding to commit to sustainability, most businesses begin to think about Sustainability Marketing in relation to their customers and reputation. How are they going to explain their commitment most effectively?
Some services I provide in this area:
-Developing your Sustainability Story
-Aligning your Sustainability Plan with the rest of your business
-Stakeholder and Employee Education and Engagement
-Targeting your message for different audiences and channels
-Branding and Media Content: communicating your sustainability story
2. Good Sustainability Marketing Avoids Greenwashing
3. Telling Stories: Circular economy design
4. CSR: common terms and acronyms
Specialties in Sustainability Marketing
Sustainability Marketing helps your company communicate and demonstrate a coherent sustainability vision and commitment that meets the needs of, and is understood, by your key stakeholders.Some services I provide in this area:
-Developing your Sustainability Story
-Aligning your Sustainability Plan with the rest of your business
-Stakeholder and Employee Education and Engagement
-Targeting your message for different audiences and channels
-Branding and Media Content: communicating your sustainability story
Further Information
1. Marketing your Sustainability Story2. Good Sustainability Marketing Avoids Greenwashing
3. Telling Stories: Circular economy design
4. CSR: common terms and acronyms
"Fiat's lead brand agency, IMPATTO creates new advertising campaign 'Simply More'" by impatto is licensed under CC BY-SA 2.0
