Sustainable Values: Honesty and Truth
Honesty is an underlying assumption of sustainable and ethical business practice. It recognizes that, while not necessarily being purposefully deceptive, business practices such as advertising and manufacturing motivated purely by profit, are often untruthful in many ways.
Businesses that choose honesty or trust as a key part of their MVV (Mission, Vision, Value) often have some of the following assumptions or commitments:
We are committed to becoming as ethical and honest in our lives and work as possible. This means that we try not to lie by what we say or do not say.
We understand there are different truths: material truth, spiritual truth, contextual truth, eternal truth and changing truth. We create opportunities for spaces and relationships and interactions that encourage honesty.
We respect the need for privacy, so both set and allow boundaries, but are open about when and why we do this. We also can tolerate uncertainty and do not need to imprison ourselves in comfort zones in order to avoid the truth.
We are secure and stable enough to be honest about what we know and do not know and when we are unsure. We are willing to wonder, wander and even get lost to avoid grabbing onto uncertain “truth”.
We do not need to find ways to make ourselves or our goals more acceptable. We do not let others misguide or enchant us with masks or fancy facades. We know our truth in each moment and seek to understand that of others.
How the Value of Truth Expressed
Truth and Honesty are clealry important values for developing trust and maintaining relationships to a company or brand.Businesses that choose honesty or trust as a key part of their MVV (Mission, Vision, Value) often have some of the following assumptions or commitments:
We are committed to becoming as ethical and honest in our lives and work as possible. This means that we try not to lie by what we say or do not say.
We understand there are different truths: material truth, spiritual truth, contextual truth, eternal truth and changing truth. We create opportunities for spaces and relationships and interactions that encourage honesty.
We respect the need for privacy, so both set and allow boundaries, but are open about when and why we do this. We also can tolerate uncertainty and do not need to imprison ourselves in comfort zones in order to avoid the truth.
We are secure and stable enough to be honest about what we know and do not know and when we are unsure. We are willing to wonder, wander and even get lost to avoid grabbing onto uncertain “truth”.
We do not need to find ways to make ourselves or our goals more acceptable. We do not let others misguide or enchant us with masks or fancy facades. We know our truth in each moment and seek to understand that of others.
