3 Steps to Sustainability Marketing
On this site we talk a lot about Sustainability Marketing. We do this from two different perspectives: the customer and business perspective. This post will look at the 3 steps that I usually divide the business perspective into. Essentially, Sustainability Marketing is all about how a company doesn’t only “talk the talk” about being eco-friendly or their corporate responsibility agenda. It’s about how a company really begins to walk the walk regarding their environmental, social and ethical impact and then how they communicate this with not only customers but all stakeholders whether they buy their product or not.
Commonly, on this site, we at Wills HR divide the sustainability “journey” that most businesses take into 3 steps as I mentioned above. Not every business follows these chronologically of course but they are typically how ESG (environmental, social and governance) approaches are initially measured, planned out and then currently implemented. We welcome innovation and different approaches outside of this approach and try to give case studies of people and companies who “break the mold” where possible as well.
Below we have a brief introduction and examples of each of the 3 main areas of Sustainability Marketing. You can click on the headers to find out more about them.
Step 1: Sustainability Audits, click here for more info
Sustainability Audits help your company map where they are in relation to a set of key indicators regarding your social, ethical and environmental impacts.
In the area of Sustainability Audits, our specialties include:
-Day-long intensive Sustainability Audit workshops
-Presenting Sustainability Audits visually instead of only with words
-Increasing Employee Engagement with Sustainability Audits
Step 2: Sustainability Marketing, click here for more info
Sustainability Marketing helps your company communicate your sustainability vision and commitment.
Some services we provide in this area:
-Developing your Sustainability Story
-Aligning your Sustainability Plan with the rest of your business
-Stakeholder and Employee Engagement Strategies
-Targeting your message for different audiences and channels
-Branding, Packaging and Labels: connecting these to your sustainability story
Step 3: Archives/Reporting, click here for more info
Sustainability Archives/Reporting give your stakeholders further details and back up any claims you make to avoid accusations of greenwashing.
In this area, our specialities include:
-Online: document repositories
-Visualisation: charts, images and data which represent business sustainability
-Transparent Labelling: links and further details about sustainability
-Formal Reports: “final product” strategy, long-term plans and annual reports
-Engagement: face-to-face events and other interactive internal/external media
International Design in Government Summer Conference 2019 in Edinburgh"International Design in Government Summer Conference 2019 in Edinburgh" by gdsteam CC BY 2.0
Commonly, on this site, we at Wills HR divide the sustainability “journey” that most businesses take into 3 steps as I mentioned above. Not every business follows these chronologically of course but they are typically how ESG (environmental, social and governance) approaches are initially measured, planned out and then currently implemented. We welcome innovation and different approaches outside of this approach and try to give case studies of people and companies who “break the mold” where possible as well.
Below we have a brief introduction and examples of each of the 3 main areas of Sustainability Marketing. You can click on the headers to find out more about them.
Step 1: Sustainability Audits, click here for more info
Sustainability Audits help your company map where they are in relation to a set of key indicators regarding your social, ethical and environmental impacts.
In the area of Sustainability Audits, our specialties include:
-Day-long intensive Sustainability Audit workshops
-Presenting Sustainability Audits visually instead of only with words
-Increasing Employee Engagement with Sustainability Audits
Step 2: Sustainability Marketing, click here for more info
Sustainability Marketing helps your company communicate your sustainability vision and commitment.
Some services we provide in this area:
-Developing your Sustainability Story
-Aligning your Sustainability Plan with the rest of your business
-Stakeholder and Employee Engagement Strategies
-Targeting your message for different audiences and channels
-Branding, Packaging and Labels: connecting these to your sustainability story
Step 3: Archives/Reporting, click here for more info
Sustainability Archives/Reporting give your stakeholders further details and back up any claims you make to avoid accusations of greenwashing.
In this area, our specialities include:
-Online: document repositories
-Visualisation: charts, images and data which represent business sustainability
-Transparent Labelling: links and further details about sustainability
-Formal Reports: “final product” strategy, long-term plans and annual reports
-Engagement: face-to-face events and other interactive internal/external media
International Design in Government Summer Conference 2019 in Edinburgh"International Design in Government Summer Conference 2019 in Edinburgh" by gdsteam CC BY 2.0
